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Resume

EXPERIENCE IN FORTUNE 500 COMPANIES AND HIGH GROWTH START-UPS

Experience

Strategic Marketing & Communications Executive 

Accomplished, creative marketing professional with vast B2B experience in the utilities, renewable energy, clean technology, and AI technology industries with a wealth of experience in strategic marketing, communications, and sales plan development—driving from concept through execution and revenue generation. Dynamic leader with exceptional project management abilities as a result of keen attention to detail and strong organizational and problem-solving skills. Results-oriented with proven success record.

Senior Director, Marketing & Communications

Sol Systems LLC

Washington, DC

In charge of developing, leading, and executing Sol’s overall marketing and communications strategies. This includes highlighting the infrastructure and community impact initiatives, designing marketing methods, campaigns, programs, and opportunities to expand and grow Sol’s footprint.

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  • Develop and manage strategic B2B, B2C and B2B2C marketing and communications plans

  • Maintain expertise in emerging market trends and opportunities in the renewable and clean energy sectors

  • Develop PR strategies and manage media to increase brand and impact awareness

  • Lead editorial processes and publications, including newsletters, websites, blogs, and white papers,
    including the creation of collateral, print, digital and video content

  • Actively manage marketing and communications teams, coordinating with policy teams and key executives

  • Collaborate and coordinate promotional activities, external events, and advertising campaigns

Head of Marketing

Exyn Technologies

Philadelphia, PA

Recruited to drive innovative marketing and communication strategies and process improvements from ideation to implementation. Develop and execute the overall marketing and communication strategy to grow Exyn’s presence across channels as an industry leader in multi-platform autonomous robotics for
global mining, construction, energy, and public sectors.

 

  • Conceptualized and implemented strategic marketing and communications strategies

  • Identified, implemented, and manage KPI’s for measurement, tracking, reporting and decision-making

  • Enhanced PR strategy to better align with target markets and acquire credibility through awards and securing organic top tier publications coverage

  • Work with Executive team to develop and manage enterprise product marketing and
    communications plans and editorial calendar

  • Led and oversaw the creation of all collateral, including newsletters, website, blogs, white papers, social media content – print, digital, video

  • Strategized and oversaw 40+ industry and company events

Business Development & Marketing Manager 

Chesapeake Utilities Corporation

Dover, DE

Selected to join inaugural corporate Business Development team to expand, grow, and market Chesapeake’s geography and services across the Energy Value Chain promoting mobile energy solutions and asset development of strategic projects to utilities, pipelines, power plants, industrial facilities, and fleets. Establish and work with strategic alliances to identify mutually beneficial projects that align with
expansion and growth plans.

 

  • Development of marketing messaging, targeting research and development, and responsibly acting as a spokesperson for the company

  • Lead go-to-market and sales origination strategies for the Company

  • Champion market activities such as conferences, tradeshows, industry seminars and trade journal requests

  • Catalyst for enabling renewable natural gas (RNG) for Company.

  • Led closure of a $250M RNG from poultry waste project, which is largest of its kind in U.S.

  • Analyze current industry trends to identify business opportunities that would generate revenue resources and profitability

  • Negotiations of favorable terms and conditions in collaboration with leadership to minimize risk

  • Work with and effectively lead cross-functional teams to deliver high-quality projects

Senior Manager, Commercial Business & Marketing 

Chesapeake Utilities Corporation

Dover, DE

Led and managed the business unit’s commercial sales area of operations, including pipeline sales and business development, customer negotiations, marketing, and communications. Collaborated with customers, prospective customers, local governments and communities, and economic development offices to expand the availability of natural gas, RNG, CNG, LNG and virtual utility pipeline services.

 

  • Point of contact with existing customers and potential customers on an ongoing basis, as well as upstream pipeline suppliers and other potential energy developers.

  • Responsible for the oversight of customer engagement activities, including contract negotiation, website management, customer messaging and outreach programs, management of communication 
    media channels, and other related customer engagement strategies.

  • Actively supported and participated in short and long-term strategic planning and budgeting efforts,including the identification of new complementary services.

Director of Marketing

Nautilus Solar Energy, LLC

Summit, NJ

Developed and managed overall strategic marketing and communications for the Nautilus Solar brand. These efforts were focused on increasing market awareness and driving inbound sales leads. Strategic deliverables critical to the success of the company.

 

  • Re-branded and developed Nautilus Solar’s messaging and value proposition to reflect business model change.

  • Brought the culture of sales and marketing to the company – my role was the first of its kind in the company’s history.

  • Built start-up marketing department and brought the MQL/SQL paradigm to better judge the efficacy of the organization’s sales efforts.

  • Developed market-specific strategies and managed marketing programs that generated 100+ MQLs within a two-month timeframe.

Education

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Business Excellence Certificate, Chief
Marketing Officer Program
Columbia Business School


Bachelor of Science - Business Management
University of Phoenix


Sustainability and Environmental
Management Courses
Harvard University (Div. of Continuing Ed.)


Business Management Courses
Bloomfield College

Areas of Strength

Marketing, Branding, Communications & Sales Strategy

Go-to-Market Strategy 

Client / Customer Retention

Targeted Prospecting

Product Marketing

Strategic Business Development

Strategic Partnerships

Project Management

Lead & Demand Generation

Field Marketing

B2B & B2C Marketing

Events/Conferences/Tradeshows

Marketing Automation

Digital/Online Marketing

Integrated Marketing

Vendor & Agency Management

Tools: Salesforce, HubSpot, Smartsheet, Canva, Meltwater

Industry & Community Leadership

Sol Systems JEDI (Justice, Equity, Diversity
and Inclusion) member 2023-present


Chesapeake Utilities Corp. Equity, Diversity
and Inclusion Council Member and Chair of
Communications Subcommittee; member of
Education & Employee Resource Groups
Subcommittees 2020 – 2021


The Coalition for Renewable Natural Gas,
Outreach & Access advisory board member

2019-2021


American Association of Blacks [and
minorities] in Energy (AABE), a founding
officer of Delaware Chapter 2018-2021;
Current member of DC Chapter 2023-Present


Wharton Initiative for Global Environmental
Leadership (IGEL), advisory board member

2019-2020

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Mom’s House, non-profit board member;
Chair of largest annual fundraiser, Dancing
with the Delaware Stars 2018-2020
 

APG Media of Chesapeake

Women to Watch 2021 Spotlight

Not only does she bring a modern, forward-thinking approach to her job, she directly engages her employees to challenge where things can be improved and make use of a growing number of new tools and strategies to achieve efficiency and quality.
~ Will P.
Accustomed to working with a small budget, she skillfully managed the marketing spend to keep costs low; not only did she find creative solutions for avoiding needless expenditures, but she effectively leveraged internal resources and talents.
~ Karen I.
She has a tremendous ability to understand how the technical aspects of a product or service add value to a client, and then articulate that value in the firm's marketing efforts.
~ Joe M.
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